Gratification Theory

What is Gratification Theory?

Gratification Theory is when we watch something because it feels good, this could be watching a music video with action in more recent pop music videos for example. Hip-Hop does this often but the fans of this music gratification is riches showing how the artist came from nothing and now has everything.

What is the Gratification Theory for Indie Rock? 

The kind of video that normally satisfied Indie Rock is all in the location a calming beach or a forest next to a lake its all in the scenery for these kind of videos this is something we will need to heavily focus on when producing our music. To get a better understanding of the gratification factors for this genre it would be a good idea to evaluate a music video for this genre.

Mumford and Sons Hopeless Wanderer is a good example of the gratification for this genre as you can see the background is a open field with a calm atmosphere to go with the music this satisfying the audience. It is to do with the lifestyle getting closer to mind and soul and taking a break from modern times.

Influence of Social Media in the music industries

Target Audience

I did this post on Prezi about target audiences.

Working Out The Target Audience

Coast to Coast Ep 2- Deciding on the song we are doing!!

Cultural appropriation and Cultural Misappropriation the difference

Cultural appropriation is when someone of another culture adopts they style or elements of another culture. Cultural appropriation is often framed as cultural misappropriation which is framed as harmful and violating collective intellectual property rights of the originating culture. 

A good example of this is Rachel Dolezal she is a formal American Civil Rightest her self identification as black came under speculation in June after Dolezal was asked by reporters about a photo of a African American man on her Facebook she was asked if this man was her father she said yes but refused to confirm if she was black and left the interview abruptly. Her parents later exposed her saying that she "disguised" herself as an African American. They produced a copy of her birth certificate with german and Czech heritage with a very distant African link. She now describes herself as transblack.

Seeing Coast Live!!

To understand the atmosphere and Coast performing live I thought it would be best to go and see them live. This gave me an opportunity to see who Coast fans how they look and how they act. I went with a few people I know. To show the atmosphere I decided to use peoples social medias such as Snapchats and Instagram's to get videos and photos of the night to try and show the view of a fans of the band a first person perspective of the night.

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