Target Audience

I did this post on Prezi about target audiences.

Working Out The Target Audience

Coast to Coast Ep 2- Deciding on the song we are doing!!

Cultural appropriation and Cultural Misappropriation the difference

Cultural appropriation is when someone of another culture adopts they style or elements of another culture. Cultural appropriation is often framed as cultural misappropriation which is framed as harmful and violating collective intellectual property rights of the originating culture. 

A good example of this is Rachel Dolezal she is a formal American Civil Rightest her self identification as black came under speculation in June after Dolezal was asked by reporters about a photo of a African American man on her Facebook she was asked if this man was her father she said yes but refused to confirm if she was black and left the interview abruptly. Her parents later exposed her saying that she "disguised" herself as an African American. They produced a copy of her birth certificate with german and Czech heritage with a very distant African link. She now describes herself as transblack.

Seeing Coast Live!!

To understand the atmosphere and Coast performing live I thought it would be best to go and see them live. This gave me an opportunity to see who Coast fans how they look and how they act. I went with a few people I know. To show the atmosphere I decided to use peoples social medias such as Snapchats and Instagram's to get videos and photos of the night to try and show the view of a fans of the band a first person perspective of the night.

Survey

Create your own user feedback survey

Asking for permission

We emailed the owner of the record company who own the song "Oceans" asking if we could use the song for our video we got a reply in less than a minute giving us permission.

Oceans Lyrics

Lyrics for the song we are doing.

We fell in love
Right by the ocean
Made all our plans
Down on the sand

And from the tips of your fingers
Down to the soles of your feet
A glimmer in your skin
That I can't believe
And take a trip to the sea
Let your hair run, run free
You're a rebel in disguise
Is that the devil in your eyes

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

Wider smiles than I've ever seen
Your little arms hug your body
This is more than I can take
You're the fruit that I can taste
You only seek what you give away
You'll only speak what you wanna say
You ululate like a warrior
I'll make you shake like your bed girl

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

This is our garden girl
We live in a fractured world
Willing to be the same
Same as it always was
We're in a rapture girl
We live in a lonely world
Willing to be the same
Same as it always was

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

Advantages and Disadvantages of Oceans by Coast

When discussing the choice of what music video to choose we got stuck between 2 choices Oceans by Coast and the song Distant Past by Everything Everything we discussed on a podcast that the best way to decide this would be to look at both songs and point out the advantages and disadvantages of both.Then have a discussion in another podcast for the final decision of what song to make a video for..

Coasts song Oceans has many advantages for us to produce as our music video one of the clues for one of the advantages is in the name of the song the advantage of living on a peninsular is that we are surrounded by ocean so this gives us plenty of opportunities for filming videos relevant to the song.




Another advantage for this is that the song is not to fast so it will be easy to lip sync and to for the person who has to learn the lyrics and the editor. This will help us out a lot as it will save us time what we can invest into more different ideas for the video rather than investing into editing lip syncing. Another advantage of doing this song is that it is in the love genre which is a big market with many stereotypes we can use the stereotypes as a blue print to follow and go against.

There are a few disadvantages of this song as this is a song about love to make our video stand out and not clash with similar videos for this kind of song we will have to make our video unique to stand out.

Distant Past-Everything Everything

To evaluate the this songs pros and cons for using this as our sing I used Prezi to view this click the link below.

Everything Everything- Distant Past Pros and Cons

Coast to Coast Ep 1-Song Selection

Weekly Blog what it will contain and why I am deciding to do it.

I feel like a weekly podcast will be a good idea to keep the blog updated as I can discuss what has happened with the group and how I am developing the music video. The first episode will be the 4 members of the group discussions the song selection this will just be audio only with a stock image behind it. A problem that could occur with this is that it could get stale to counter this I am going to try and keep it different by bringing different members of the group in maybe sometimes I might have 1 member or 2 members depending on what I am discussing. Also I will be getting different people in that I know who have a opinion on subjects depending where we are up to in the project that can give a useful insight.

Overall I am excited to get started with this podcast as I am intrigued to see what I can do with it.   

Performance vs Narrative music videos

To compare the music video styles of performance and narrative first we need to understand what each of them mean.

Performance

A performance based music video is simply that it is the band or the artist singing/playing there instruments for the whole song although this can sometimes cut to the crowd is is mostly the band/artist with little story behind the video. This makes these simpler to produce and also cheaper. These do have there advantages though as the buzz of the crowd can give you video a high tempo.




Narrative

A narrative music video attempts to tell a story it is mostly footage. The story is usually linked to the lyrics in one or another. Narrative music videos are very popular in the pop genre as this allows the audience to feel with the artist and get a deep connection by using relatable topic and subject matters.


The difference between narrative and performance is narrative allows the artist to tell a story and make the audience feel like they have a connection to the artist while with performance you can make the listener feel excited and buzz when listening to the music. Also a narrative will be a lot harder to film and cost a lot more while with performance you could just video a gig the band or artist is playing.

Katy perry Roar

We watched the music video Katy Perrys music video "Roar" while watching this I made notes on this and split it into different categories in this post I will make these notes more readable in by typing it up and clearing a few of them up. Katy Perry says her style is "painting with broad strokes".

Setting Considerations: There where 2 main settings in this music video a jungle that they made in california and a cave they made out of foam. They used a place in california where a lot of trees are grown and made it out to look like a jungle and the second scene was the cave this was easy to move around as it was light because it was made out of foam.

Equipment: There was a lot of equipment used to produce this music video they had camera and lights on a dolly. Large lights where used to light up certain stages to make the production of the music video better. Sheets where also used to control shadow as well as less glare one of the last thing I noticed was the camera on the crane for the shot where she would swing across the vine.

Props: One of the main props used in the music video where the animals they had a monkey that would climb around on her. They also brought in a trained elephant that would spray water on her during the video for one of the final scenes in the music video they had Katy Perry face to face with a trained tiger the final animal where multiple tarantulas on her body.

CGI Post Production: One of the main CGI effects was when the boyfriends dragged away for this they tied a wire on him with a harness and dragged him onto a mat onto the scene and they later added a tiger using the CGI to make it look like the tiger has took him out and eaten him.

Costume and Make Up: The costume in this took a change from a normal style of Katy Perry before this she is going from a "cupcakes and sweet girl" to a strong independent woman. Another bit of makeup they did was the layers of foundation on her face with all this makeup they still had to do soft focus close ups on her to make sure you can not see  any blemishes.

Time Period: The filming took 3 days but there where problems with timing such as the elephants eating the scenery of the jungle.

Narrative: The story of this was a couple was in a plane crash the boyfriend starts going for a walk then getting eaten by a tiger. Katy then has to make friends with jungle animals to survive with friends such as a monkey and a elephant. At the end she then has a face off with the tiger and releases her inner tiger to prove she is the queen of the jungle.

Mood Board about Indie Rock genre

Analysing Rock Indie music video Firestone

The first scene we see here is what looks like to be an abandoned hospital with a stereotypical attractive man and woman walking over to each other and kissing the woman then walk away tempting the man and leading him to walk on.

The woman has lead the man to a door and when he has opened it it leads to a forest area this has gone from a stereotypical white clean building to a forest which is natural which can give the vibe of no rules and freedom.

The man then proceeds to chase the woman through multiple doors going in and out of buildings and the wilderness as the woman teases him making sure knowing that the man knows where she is and where to go but not close enough to get hold of her.





The woman has led the man to a festival where the dance sequence of the music video starts the song is being played on instruments, the man and the woman then dance in the rave. This scene is common in indie rock music videos they are raving while the band are playing.





The woman then runs away from the man and he cant find her so he goes into a rage and starts smashing up his garage in anger until the woman comes back and the man chases her with determination not to lose her through multiple doors which led to different raves.

The music video ends with the man opening one final door and the woman is there waiting for him. The narrative of this music is a love story a man chasing a woman it is not meant to be seen as real rather a story and make you think.

Codes and Conventions of Taylor Swifts song

	Codes and Conventions
Clothing	White dresses with jewellery real diamonds to show off how rich she is. Bright red dress. Glittery show outfits.
Setting	Graveyard showing her rebirth. Throne room to show she is better than everyone else.  In a bird cage to symbolise her being trapped and now escaping. Everyone looking at her it’s all about her.
Lighting	Bright flashy sparkling lots of artificial looking lights. Lighting makes her look good.
Performance	Bright and Flashy to represent Taylor Swift
Narrative	Telling the story on how her old attitude is dead and this is a new her
Intertextual Reference	All the different Taylors that have gone before saying goodbye to all the olds hers

Postmodernism What is it?

All music videos are postmodern so we need to understand what post modernism is.

To define postmodernism would violate what postmodernism is. It pushes all normal boundaries by having none no rule set no conventions by this logic anything can be postmodern by this logic anyone can be or produce postmodernism work this doesn't make much sense but neither does postmodernism when you really think about it. In this post whatever I say about postmodernism will largely be down to opinion as that's all anyone can give on this subject just there opinion.

A lot of postmodern pieces are seen as art but by others they are just nothing a good example of this would be the work Tracey Emmins. The post modernistic "art" work known simply as "My Bed" will cause much controversy when discussed as some do not see a bed that someone has jumped out of as art these are the people that believe that art is classic paintings or sculptures but this sort of idea such as My Bed is a new wave of art postmodern art. The argument that can be put that this is art as art gives a message and make you think "My Bed" makes me look at it and see how Tracey Emmins sees life messy and uncoordinated with things in places that don't belong but if you put the time and effort in you can make the bed and you can make life back to the way it was tidy and normal.

Attributes of postmodernism are in most music videos such as parody pastiche intertextuality and many more. A good example of this is when a artist plays multiple different characters in the video this shows hyper consciousness and reminds the audience that this isn't real or mean to look real. In many pop music videos it shows a playfulness where they are having fun another attribute of postmodernism. Also a lot of parody can be seen in music videos by overhyping stereotypes. Although no music video will show all attributes of postmodernism all will show at least one or two.

Pop music genre and conventions

Pop music has a many conventions in it as it is a big genre this genre is split up to target 2 different groups your tweens (9-12) and your teens (13-19). The tweens favourite style of pop is boy bands such as JLS and One Direction the boy bands then proceed to sell a lot of merchandise a good example off this was JLS they would put there name on anything to get money as they knew it would sell. There music is made to be catchy all the boys in there are good looking for the female gaze and most of there songs are about love for example the JLS song "Everybody In Love".

A typical example of a teen pop sterotype would be a artist like


Justin Bieber he is seen by most people as a attractive young male who's song are catchy that sticks into your head he has evolved. He is Canadian singer who' stays relevant with drama this another stereotype of pop artist they will create drama then while they are in the spotlight sell there music or other merchandise for money

Disstracks how they have changed. For better or worse?

One of the most famous disstracks was 2 Pac against Biggie Small with the most iconic line of the song "You claim to be a player but I f**ked your wife" This track was made after Pac realised that Biggy betrayed him and tried to get him shot. This disstrack was a serious retaliation towards Biggie exposing him and returning the knife that was put in his back by having sexual intercourse with his ex wife.



When a member splits from a group this can cause a lot of controversy this happened with the group N.W.A as Ice Cube left the group to perform and make a name for himself this lead to the rest of N.W.A making remarks and insulting him. Ice Cube responded to this with the track "No Vaseline" With bars such as "Looking like straight bozos I saw it coming that's why I went solo" and "Ni**as with attitude who ya foolin" this track was good enough that N.W.A didn't have a response in his words No Vaseline knocked N.W.A down "like bowling pins".






A prodigy of Dre from N.W.A was a white rapper known as Eminem like his teacher the student also had "beef" that he decided to solve with a disstrack a good example of this was his beef with Mariah Carey this disstrack was not done because a friendship had ended or that a member had left a group this was done over love. According to Eminem a him and Mariah had a relationship. She denied this and said on the Larry King show that she just "Spoke to him a few times". Mariah takes the mic out of Eminem by making and having a Eminem puppet on her show. This beef went on for a few years until it was ended by Eminem's disstrack The warning which could be argued as one of the most brutal distracks off all time with bars such as "Oh did i say wh*re Nick?I meant a liar to" He also leaked personal information about there sex life as well as private voicemails.

The disstrack has took a turn for what could be argued for the worst depending on your age and if you are a fan of the rap scene. A group of Youtubers who are known as the Sidemen started to make disstracks about each over the key difference between the "new" wave of disstracks compared to the classic style is that there is no real disagreement here it is fabricated controversy for monetary gain behind the camera these are all friends and there are no real disses in the so called "disstracks" with bars such as "You evolved into the first male with t*ts".These disstracks are widely listened to a good example is a Youtuber called Jake Paul released a disstrack called "Every Day Bro" which ended up getting more downloads than well known rapper Kendrick Lemar. This style of fake distracks will have a negative effect on future disstracks as they may not be taken seriously and assumed to be fake which will make people look at there music in a different light they did not want there music viewed in.



In summary a disstrack used to be if a artist had a problem with another artist this song would have hard hitting lines which where there to insult the person and destroy there image now a days the most popular disstracks are fake "beef" with no intetion of the real insult or meaning when you really think about it.

Male Gazing

The “male gaze” invokes the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women. In the male gaze, woman is visually positioned as an “object” of heterosexual male desire. Her feelings, thoughts and her own sexual drives are less important than her being “framed” by male desire.

The male gaze is used to gain the interest of the male the women who are used for the male gaze are normally given a complex backstory to make them more then a mere sexual object.