Scouting for Actors- Narrative

Gratification Theory

What is Gratification Theory?

Gratification Theory is when we watch something because it feels good, this could be watching a music video with action in more recent pop music videos for example. Hip-Hop does this often but the fans of this music gratification is riches showing how the artist came from nothing and now has everything.

What is the Gratification Theory for Indie Rock? 

The kind of video that normally satisfied Indie Rock is all in the location a calming beach or a forest next to a lake its all in the scenery for these kind of videos this is something we will need to heavily focus on when producing our music. To get a better understanding of the gratification factors for this genre it would be a good idea to evaluate a music video for this genre.

Mumford and Sons Hopeless Wanderer is a good example of the gratification for this genre as you can see the background is a open field with a calm atmosphere to go with the music this satisfying the audience. It is to do with the lifestyle getting closer to mind and soul and taking a break from modern times.

Target Audience

I did this post on Prezi about target audiences.

Working Out The Target Audience

Seeing Coast Live!!

To understand the atmosphere and Coast performing live I thought it would be best to go and see them live. This gave me an opportunity to see who Coast fans how they look and how they act. I went with a few people I know. To show the atmosphere I decided to use peoples social medias such as Snapchats and Instagram's to get videos and photos of the night to try and show the view of a fans of the band a first person perspective of the night.

Survey

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Asking for permission

We emailed the owner of the record company who own the song "Oceans" asking if we could use the song for our video we got a reply in less than a minute giving us permission.

Oceans Lyrics

Lyrics for the song we are doing.

We fell in love
Right by the ocean
Made all our plans
Down on the sand

And from the tips of your fingers
Down to the soles of your feet
A glimmer in your skin
That I can't believe
And take a trip to the sea
Let your hair run, run free
You're a rebel in disguise
Is that the devil in your eyes

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

Wider smiles than I've ever seen
Your little arms hug your body
This is more than I can take
You're the fruit that I can taste
You only seek what you give away
You'll only speak what you wanna say
You ululate like a warrior
I'll make you shake like your bed girl

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

This is our garden girl
We live in a fractured world
Willing to be the same
Same as it always was
We're in a rapture girl
We live in a lonely world
Willing to be the same
Same as it always was

We fell in love
Right by the ocean
Made all our plans
Down on the sand

We fell in love
Right by the ocean
Made all our plans
Down on the sand

Advantages and Disadvantages of Oceans by Coast

When discussing the choice of what music video to choose we got stuck between 2 choices Oceans by Coast and the song Distant Past by Everything Everything we discussed on a podcast that the best way to decide this would be to look at both songs and point out the advantages and disadvantages of both.Then have a discussion in another podcast for the final decision of what song to make a video for..

Coasts song Oceans has many advantages for us to produce as our music video one of the clues for one of the advantages is in the name of the song the advantage of living on a peninsular is that we are surrounded by ocean so this gives us plenty of opportunities for filming videos relevant to the song.




Another advantage for this is that the song is not to fast so it will be easy to lip sync and to for the person who has to learn the lyrics and the editor. This will help us out a lot as it will save us time what we can invest into more different ideas for the video rather than investing into editing lip syncing. Another advantage of doing this song is that it is in the love genre which is a big market with many stereotypes we can use the stereotypes as a blue print to follow and go against.

There are a few disadvantages of this song as this is a song about love to make our video stand out and not clash with similar videos for this kind of song we will have to make our video unique to stand out.

Distant Past-Everything Everything

To evaluate the this songs pros and cons for using this as our sing I used Prezi to view this click the link below.

Everything Everything- Distant Past Pros and Cons

Coast to Coast Ep 1-Song Selection