Goodwin's Theory

The Goodwin's theory is that a music video should follow the same pattern as the music for example if a music is about dark genre then the music video should be about the same dark genre.


There are 6 main aspects of Goodwin's theory.




1) Genre Characteristics
Goodwin argued that for a music video to be successful then the music had to have the same genre as the music video.




2) Relationship between music and videos
If a song is upbeat then the music video would be upbeat to amplify the song using the music video.




3) Relationship between lyrics and visuals


4) Often due to the demands of the record label, artists videos will include many close ups of the artist and will often develop motifs that recur across multiple videos
This allows the record label to promote a set image for the band, which will help target audiences empathise with the band.


5) Emphasis on 'looking'
 The 'male gaze' is often used to attract a male audience. The male gaze is a focus on presenting things that appeal to men. This often means a voyeuristic view of, and an objectification, of women. The emphasis on looking also includes the artist looking directly into the camera helping the audience connect with the artist.


6) Intertextual references.
Music videos reference other forms of media, most commonly film, but can also be television and other music videos.

Reggae The history of it How it is presented today and How we could use it for my music video

Reggae was is a music genre that began in Jamaica in the late 1960s, most music in Jamaica comes from a reggae style. The music has regular chops on the back beat. These are called skank and are played by a rhythm guitarist. The bass drum hits on the second and fourth beat of each bar there can also be a keyboard a organ and horns. When people think of reggae they speak of Bob Marley he is was the face of reggae with timeless songs such as buffalo soldier and I shot the sherif. People listen to reggae songs as they are relaxing the smooth calm beat lets you chill out with very light lyrics.


Reggae music could be a possibility for a our music video as the music can easily be done on a computer and the lyrics would not be as hard to write as rap for example.

Hip Hop The history of it How it is presented today and How we could use it for my music video

When making a music video we need to decide what genre of music video we will do so the best way to look at this and decide is to go into each genre and evaluate which one would be easier on this blogpost i'm going to look at rap and the potential of using this for my music video as well as the history of it, how it works and how/why it has become so popular.

Rap is rhythmic speech while with most music a music video is needed to tell a story. Rap has 3 main components "content" (what is being said) "flow" (rhythm/rhyme) and finally the "delivery" (how it is said). Rap is performed with a instrumental track behind it.

More than a century before rap exploded onto the American scene West Africans would tell stories rhythmically with just the beat of a drum for help. As Well as music raping is also considered a form of poetry and expression  these rhymes often addressed provocative subjects such as sex and violence also political issues. Rapping gained popularity in the 1970s as a form of street art it was highly popular amongst African American teenagers. In 1979 Rappers delight was brought out by The Sugar Hill gang this is a song I listen to a lot as it is on my playlist it has a smooth flow you learn and understand new parts of the song everytime you listen making it a enjoyable song. A large amount of people seemed to agree with me as the success of this single mad record companies realise the importance of rap. Throughout the years rap is no longer a just a african american piece of music it is now for all people a good example of this is Eminem he is one of the most successful rappers and he is white. By the 1990s rap had changed style from a simple lyrics to a louder more complex lyrics. Rappers such as Tupac Snoop Dog and Dr Dre this new style of rap added more of a message. For a while rap was never seemed as high up as other genres of music but recently this has changed JayZ was recently added into the Music hall of fame becoming the first rapper ever to be in there.

Rap would be hard to do a music video in if we where to do a rap music video it would be a older style of rap with simple lyrics and a slow beat. This would be one of the hardest genres of music as rap is heavy on the lyrics with some genres you can rely on the music but not with rap.

Timeline of music videos

1932
One of the earliest examples of music videos is Bessie Smith with St.Louis Blues this music videos was brought out in theatres in 1932. We are able to see so many music videos everywhere this shows the change in times compared to back to then when the first music video came out.

1956

Tony Bennet made a music video that was filmed in Hyde Park was shown across the UK and the USA he claimed to have made the first music video. Although this could be argued it was the first music video on TV that would eventually lead to stuff as Top of the pops.

1964
The Beatles where big in the music video history the style they used for the music video A hards days night is now used in most modern music videos used by contemporary artists.

1967 

The Beatles steeped it up a level with there next music video with Penny Lane the conventions used here that are now often used in post modern productions with unusual camera angles and rhythmic editing.

1970

The Jackson 5 once again changed the style of music videos with I want you back the song here portrayed more of a story this was a "cross cutting" style . The video does not focus on just the artist it cuts between different scenes allowing a more intriguing interesting video if the video is a story then you can watch it again and learn more.

1980

Queen started a new era with music videos and the introduction of "Top of the pops" which was the first time there would be a rivalry between artists.

                                      1981

At this time we had the introduction of MTV and with that the music video "Video killed the radio star". This was a high budget video and was a breakthrough in the evolution of the music video development of editing such as overlaying was first used in this video.

1982

Michael Jackson's song Thriller has been called one of the best music videos of all time it was almost a mini movie.This took high budget videos to another level you can see a clear story in the video and was easily rewatchable.


Present Day

In the generation we are in now music videos use womens sex appeal to get attraction rather than traditional methods although this is not the case for most it is the case for most. It is very hard to predict the direction in which music videos will go so i am going to assume it will stay like this for the foreseeable future.

Digipak's the history of them.

Digipak's became popular in the early 2000s amongst the record labels and the record artist as a alternate to jewel cases.It is often used for premium/ special CDs. The downsides of a digipaks compared to a jewel case is that they show signs of wear very quickly compared to jewel cases.
The original owners of the digipak was IMPAC after being sold then folded the rights to the term digipaks was sold to different companies world wide. Digipaks are custom made out of cardboard that can hold more than one disc which are held in place with plastic trays that are glued to the cardboard. Although digipaks are not commonly used anymore they still give the product a expensive professional look and feel. A 6 panel digipaks allows a lot of space to express a art style or mood on the digipak with embossed text also to give it a unique different feel.