Gratification Theory is when we watch something because it feels good, this could be watching a music video with action in more recent pop music videos for example. Hip-Hop does this often but the fans of this music gratification is riches showing how the artist came from nothing and now has everything.
What is the Gratification Theory for Indie Rock?
The kind of video that normally satisfied Indie Rock is all in the location a calming beach or a forest next to a lake its all in the scenery for these kind of videos this is something we will need to heavily focus on when producing our music. To get a better understanding of the gratification factors for this genre it would be a good idea to evaluate a music video for this genre.
Mumford and Sons Hopeless Wanderer is a good example of the gratification for this genre as you can see the background is a open field with a calm atmosphere to go with the music this satisfying the audience. It is to do with the lifestyle getting closer to mind and soul and taking a break from modern times.
