Hip Hop The history of it How it is presented today and How we could use it for my music video

When making a music video we need to decide what genre of music video we will do so the best way to look at this and decide is to go into each genre and evaluate which one would be easier on this blogpost i'm going to look at rap and the potential of using this for my music video as well as the history of it, how it works and how/why it has become so popular.

Rap is rhythmic speech while with most music a music video is needed to tell a story. Rap has 3 main components "content" (what is being said) "flow" (rhythm/rhyme) and finally the "delivery" (how it is said). Rap is performed with a instrumental track behind it.

More than a century before rap exploded onto the American scene West Africans would tell stories rhythmically with just the beat of a drum for help. As Well as music raping is also considered a form of poetry and expression  these rhymes often addressed provocative subjects such as sex and violence also political issues. Rapping gained popularity in the 1970s as a form of street art it was highly popular amongst African American teenagers. In 1979 Rappers delight was brought out by The Sugar Hill gang this is a song I listen to a lot as it is on my playlist it has a smooth flow you learn and understand new parts of the song everytime you listen making it a enjoyable song. A large amount of people seemed to agree with me as the success of this single mad record companies realise the importance of rap. Throughout the years rap is no longer a just a african american piece of music it is now for all people a good example of this is Eminem he is one of the most successful rappers and he is white. By the 1990s rap had changed style from a simple lyrics to a louder more complex lyrics. Rappers such as Tupac Snoop Dog and Dr Dre this new style of rap added more of a message. For a while rap was never seemed as high up as other genres of music but recently this has changed JayZ was recently added into the Music hall of fame becoming the first rapper ever to be in there.

Rap would be hard to do a music video in if we where to do a rap music video it would be a older style of rap with simple lyrics and a slow beat. This would be one of the hardest genres of music as rap is heavy on the lyrics with some genres you can rely on the music but not with rap.