Mood Board about Indie Rock genre

Analysing Rock Indie music video Firestone

The first scene we see here is what looks like to be an abandoned hospital with a stereotypical attractive man and woman walking over to each other and kissing the woman then walk away tempting the man and leading him to walk on.

The woman has lead the man to a door and when he has opened it it leads to a forest area this has gone from a stereotypical white clean building to a forest which is natural which can give the vibe of no rules and freedom.

The man then proceeds to chase the woman through multiple doors going in and out of buildings and the wilderness as the woman teases him making sure knowing that the man knows where she is and where to go but not close enough to get hold of her.





The woman has led the man to a festival where the dance sequence of the music video starts the song is being played on instruments, the man and the woman then dance in the rave. This scene is common in indie rock music videos they are raving while the band are playing.





The woman then runs away from the man and he cant find her so he goes into a rage and starts smashing up his garage in anger until the woman comes back and the man chases her with determination not to lose her through multiple doors which led to different raves.

The music video ends with the man opening one final door and the woman is there waiting for him. The narrative of this music is a love story a man chasing a woman it is not meant to be seen as real rather a story and make you think.

Codes and Conventions of Taylor Swifts song

	Codes and Conventions
Clothing	White dresses with jewellery real diamonds to show off how rich she is. Bright red dress. Glittery show outfits.
Setting	Graveyard showing her rebirth. Throne room to show she is better than everyone else.  In a bird cage to symbolise her being trapped and now escaping. Everyone looking at her it’s all about her.
Lighting	Bright flashy sparkling lots of artificial looking lights. Lighting makes her look good.
Performance	Bright and Flashy to represent Taylor Swift
Narrative	Telling the story on how her old attitude is dead and this is a new her
Intertextual Reference	All the different Taylors that have gone before saying goodbye to all the olds hers

Postmodernism What is it?

All music videos are postmodern so we need to understand what post modernism is.

To define postmodernism would violate what postmodernism is. It pushes all normal boundaries by having none no rule set no conventions by this logic anything can be postmodern by this logic anyone can be or produce postmodernism work this doesn't make much sense but neither does postmodernism when you really think about it. In this post whatever I say about postmodernism will largely be down to opinion as that's all anyone can give on this subject just there opinion.

A lot of postmodern pieces are seen as art but by others they are just nothing a good example of this would be the work Tracey Emmins. The post modernistic "art" work known simply as "My Bed" will cause much controversy when discussed as some do not see a bed that someone has jumped out of as art these are the people that believe that art is classic paintings or sculptures but this sort of idea such as My Bed is a new wave of art postmodern art. The argument that can be put that this is art as art gives a message and make you think "My Bed" makes me look at it and see how Tracey Emmins sees life messy and uncoordinated with things in places that don't belong but if you put the time and effort in you can make the bed and you can make life back to the way it was tidy and normal.

Attributes of postmodernism are in most music videos such as parody pastiche intertextuality and many more. A good example of this is when a artist plays multiple different characters in the video this shows hyper consciousness and reminds the audience that this isn't real or mean to look real. In many pop music videos it shows a playfulness where they are having fun another attribute of postmodernism. Also a lot of parody can be seen in music videos by overhyping stereotypes. Although no music video will show all attributes of postmodernism all will show at least one or two.

Pop music genre and conventions

Pop music has a many conventions in it as it is a big genre this genre is split up to target 2 different groups your tweens (9-12) and your teens (13-19). The tweens favourite style of pop is boy bands such as JLS and One Direction the boy bands then proceed to sell a lot of merchandise a good example off this was JLS they would put there name on anything to get money as they knew it would sell. There music is made to be catchy all the boys in there are good looking for the female gaze and most of there songs are about love for example the JLS song "Everybody In Love".

A typical example of a teen pop sterotype would be a artist like


Justin Bieber he is seen by most people as a attractive young male who's song are catchy that sticks into your head he has evolved. He is Canadian singer who' stays relevant with drama this another stereotype of pop artist they will create drama then while they are in the spotlight sell there music or other merchandise for money

Disstracks how they have changed. For better or worse?

One of the most famous disstracks was 2 Pac against Biggie Small with the most iconic line of the song "You claim to be a player but I f**ked your wife" This track was made after Pac realised that Biggy betrayed him and tried to get him shot. This disstrack was a serious retaliation towards Biggie exposing him and returning the knife that was put in his back by having sexual intercourse with his ex wife.



When a member splits from a group this can cause a lot of controversy this happened with the group N.W.A as Ice Cube left the group to perform and make a name for himself this lead to the rest of N.W.A making remarks and insulting him. Ice Cube responded to this with the track "No Vaseline" With bars such as "Looking like straight bozos I saw it coming that's why I went solo" and "Ni**as with attitude who ya foolin" this track was good enough that N.W.A didn't have a response in his words No Vaseline knocked N.W.A down "like bowling pins".






A prodigy of Dre from N.W.A was a white rapper known as Eminem like his teacher the student also had "beef" that he decided to solve with a disstrack a good example of this was his beef with Mariah Carey this disstrack was not done because a friendship had ended or that a member had left a group this was done over love. According to Eminem a him and Mariah had a relationship. She denied this and said on the Larry King show that she just "Spoke to him a few times". Mariah takes the mic out of Eminem by making and having a Eminem puppet on her show. This beef went on for a few years until it was ended by Eminem's disstrack The warning which could be argued as one of the most brutal distracks off all time with bars such as "Oh did i say wh*re Nick?I meant a liar to" He also leaked personal information about there sex life as well as private voicemails.

The disstrack has took a turn for what could be argued for the worst depending on your age and if you are a fan of the rap scene. A group of Youtubers who are known as the Sidemen started to make disstracks about each over the key difference between the "new" wave of disstracks compared to the classic style is that there is no real disagreement here it is fabricated controversy for monetary gain behind the camera these are all friends and there are no real disses in the so called "disstracks" with bars such as "You evolved into the first male with t*ts".These disstracks are widely listened to a good example is a Youtuber called Jake Paul released a disstrack called "Every Day Bro" which ended up getting more downloads than well known rapper Kendrick Lemar. This style of fake distracks will have a negative effect on future disstracks as they may not be taken seriously and assumed to be fake which will make people look at there music in a different light they did not want there music viewed in.



In summary a disstrack used to be if a artist had a problem with another artist this song would have hard hitting lines which where there to insult the person and destroy there image now a days the most popular disstracks are fake "beef" with no intetion of the real insult or meaning when you really think about it.

Male Gazing

The “male gaze” invokes the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women. In the male gaze, woman is visually positioned as an “object” of heterosexual male desire. Her feelings, thoughts and her own sexual drives are less important than her being “framed” by male desire.

The male gaze is used to gain the interest of the male the women who are used for the male gaze are normally given a complex backstory to make them more then a mere sexual object.